Your executive summary should provide a concise overview of your business, its mission, and key highlights.
It serves as a snapshot of your entire business plan, giving readers a quick understanding of your company.
Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established, consider describing what it set out to do, how it has accomplished goals to date, and what lies ahead.
If the business is new, summarize what you intend to do, how and when you intend to do it, and how you think you can overcome major obstacles (such as competition). (MAX Words 140).
Define your business concept and what makes it unique. Specify the products or services you plan to offer or currently sell? (MAX Words 140).
Clearly identify who your target market is. A target market is a group of potential customers that you identify to sell products too. (MAX Words 140).
Your target market can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle. (MAX Words 140).
Identify your competitors and analyze their strengths and weaknesses. (MAX Words 140).
Assess the strengths, weaknesses, opportunities, and threats your business may face. (MAX Words 140).
Clearly state the value your business brings to customers. Explain why customers would choose your products/services over competitors. (MAX Words 140).
Describe how you plan to market and sell your products/services. Outline your advertising and promotional strategies. (MAX Words 140).
Download the financial plan. When completed print it. Once the entire business plan is completed print it and then scan them all together as one PDF document and submit it to whoever is interested in financing your business. (MAX Words 140).
Download Financial PlanSpecify if you need external funding. Outline the amount and purpose of the funds required. (MAX Words 140).
Describe the day-to-day operations of your business. Outline your supply chain, manufacturing, or service delivery process. (MAX Words 140).
Ensure that your business complies with all legal and regulatory requirements. Identify any licenses or permits needed. (MAX Words 140).
Set specific, measurable milestones for your business. Create a timeline for achieving these milestones. (MAX Words 140).
Outline potential exit strategies, such as selling the business or passing it on. (MAX Words 140).